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I believe one of the most under utilised methods of increasing sales is via alliance partners -you must find a way to reach out to a potential alliance partner and put together a proposal that can benefit both of you and both your sets of customers! Joint or shared advertisements can work really well and is one way you can work together (though not the only way - consider a shared stand at a Trade Fair or promoting to each other's customer list etc.)

Many people think that a website is not necessary for them as they do not want to sell online (e.g. they may have a retail outlet) - but you must remember, one of the main purposes of a website, is to use it to market an existing business - the website does not have to be the business itself. Think of it like a telephone directory advertisement - only you will have total control (if you don't - change and get a website where you do); and it should not cost you an arm and a leg. You can get a lot more information on your website than in an advertisement and can change that information at will and when necessary. It can become a very dynamic marketing/advertising tool.

But just recently that it has has turned into an addictive fad resulting in a proliferation of blogs scattered accross the internet. Teenagers have turned blogging into an outlet for their emotions; a little online 'Speakers Corner' where they can blurt out about what bugs them or revel in what turns them on. Savvy marketers have been quick to discover that blogging is a fantastic way of marketing on the internet. Best of all, it doesn't cost a dime!

So what exactly is blogging? The word 'blog' is a widely used name for web logs. Basically, a blog is an online journal. A blog costs nothing to set up, and can be used just for the fun of it or for business reasons.

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